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Psychology of Advertising - Extensive Lecture Notes Última actualización de este documento:   hace

Very extensive, but still well-structured notes on Psychology of Advertising - with bulletpoints from the lectures and added comments (basically like a transcript of the lectures). It includes all seven lectures, even the guest lecture. In the notes you will also find extensive notes about the articles mentioned in the lectured that can't be found in the book. All the graphs and pictures from the lectures included :)