Marketing Communication

This document contains a summary of all 2024 lectures of marketing communication at the RUG. Very useful for the exam and for the assignments!

All the lectures. With this summary you don't need the book. Passed the course and assignment (easily)with this one

This is a summary of the master course Marketing Communication at the Rijksuniversiteit Groningen, given in the MSc Marketing Management (Semester 2 - period 1). The summary includes all the required lectures, as well as all required chapters of the book for this course: Psychology of Advertising - 3rd edition. You will definitely have everything that is needed for the exam! It is easy to go through this summary, since the definitions and important concepts are in bold etc. It even includes the ...

An extensive summary of all the lectures for the course marketing communication (MSc Marketing) at the University of Groningen. It is including what is mentioned in the lecture by the professors. I had a 8,9 for my exam.

An extensive summary of the book for the course marketing communication (MSc Marketing) at the University of Groningen.

Summary Marketing Communication

This script will teach you all relevant concepts for the course Marketing Communication in an easily understandable and step-by-step way. It is comprised of all the lectures with my own notes to them, and complemented with everything relevant from the book. Have fun studying with this summary and good luck with your exam! SPECIAL: The entire glossary from the book has been attached to the end of this summary, so you can easily find and review the concepts you are learning directly within the su...

Exam Marketing comminucation. MC questions topics open questions

For the elective 'Marketing communication', I have written a summary of the book 'psychology of advertising' by bob fennis and wolfgang stroebe (2nd edition). This summary is divided in the 8 chapters and all the relevant subheadings are discussed as well. The key terms that are described in the glossary, are described as well.

Summary of the 2nd edition of the book Psychology of advertising