Rijksuniversiteit Groningen (RUG) • Economie en bedrijfseconomie

course mathematics and data analysis economics and busisseconomics

economics and business economics introduction to ebe

Samenvatting Marketing Research Malholtra EBB085A05 Malhotra, Naresh K., Marketing Research – An Applied Orientation, 7th global edition, Pearson, 2019. ISBN 978-1292265636. Lilien, Gary L., Rangaswamy, A., and De Bruyn, A., Principles of Marketing Engineering and Analytics, 3rd edition, DecisionPro, 2017. ISBN 978-0985764821.

This is the Summary/Detailed notes for chapter 3

This is the summary for chapter 4

This is the Chapter 2 summary/detailed notes

These documents are my detailed summaries/notes of chapters 1-4. Ready for the midterm. Also will be useful for final exam

This is a summary as preparation for the exam of Marketing Research. It includes information discussed during the lectures, tutorials, as well as information about the exam questions.

Outline of all lectures given in the course: Microeconomics - Industrial Organization. Only 16 pages, but includes all terms used, step-by-step plans on how to calculate the answers. Including a refresh of micro1, explanations of competition policy, price discrimination (including all three degrees), game theory. The distinction between Bertrand equilibrium and Cournot equilibrium is explained. The use of game theory to calculate the profits for different strategies (trigger strategy, non-trig...

Finance and Risk Management for IB (EBB631B05) Summary Include Summary Book (Fundamentals of Corporate Finance), Lecture notes and Practice questions (from Connect)