International Marketing for IB

A very good written summary of the course International Marketing, other than most summary's, this one is written from the book of Kotler and Armstrung. Which is used in the 1st year of IB at the RUG in 2016 / 2017.

the summary covers chapters. 1, 2, 3, 5, 7, 18 and the first part of 19 Principles of Marketing sixteenth edition Philip Kotler • Gary Armstrong

This document includes a summary for "Principles of Marketing" by Kotler & Armstrong, but only the chapters that we need for the final exam at the University of Groningen (International Marketing for IB), which are the following: 8, 9, 10, 11, 12, 14, 15, 16 (pp. 518-525), 19 (pp. 607-614) It also includes lecture notes (incorporated in the summary), AND the summary of the 2 mandatory articles: Kelly, N. (2015). The Most Common Mistakes Companies Make with Global Marketing. Harvard Business Rev...

I am introducing a new way of learning, through which procrastination becomes fun instead of something that later turns into blaming and stress. Throughout the whole summary I included messages for the student, advices as to what to do next, how to continue studying. Making the learning process more fun! This is a 40 pages summary of the over 200 pages required to be learnt for the intermediate exam of International Marketing for IB at the University of Groningen. It does not include lecture not...

This is a detailed summary of first chapters for International Marketing. You don't need the book if you have this summary

Summary for the final exam of international marketing for IB. This document includes the summary of chapters from Kotler, Hollensen but also from two separate articles and lecture notes.