Marketing

This is a summary of chapters 1-7 of the book Fundamentals of Marketing. It is a clear, detailed English summary with which I passed my exam in 1 try. It covers things like the 7P's, market orientation, sustainable marketing, meso, macro, and micro environments, Pestle model, Porter's 5 forces, Boston Box, Swot analysis, Ansoff's growth matrix, customer acquisition process, market segmentation, positioning and the 3 levels of a product. It contains pictures, graphs, and examples to get a bett...

This is a summary of chapters 1 -7 of the book Fundamentals of Marketing by Paul Baines. It is an clear, detailed English summary with which I passed my exam in one try. It covers things like the 7P's, Sustainable marketing, Macro, Meso Micro environments, Pestle model, Porter's 5 forces, Boston Box, Swot analysis, Ansoff's growth Matrix, Consumer acquisition process, Maslow's hierarchy of needs, positioning, and many more. I shared it with friends and they were really positive about it. It ...

Extensive Marketing Summary (English) Extensive and structured summary that covers the basic and the ins and outs of national and international marketing. Consists of 9 full pages that include examples and detailed images.

Samenvatting marketing

Summary of "Essentials of Marketing" All chapters except chapter 4,5 & 12. So chapters 1,2,3,6,7,8,9,10 & 11.

Marketingplan voor Miljoenenspel. (Met dit plan heb ik met mijn groepje een ruime voldoende van een 8.8 gehaald)

Deze samenvatting is zowel voor het eerste jaar marketing als het tweede jaar marketing op de opleiding communicatie te gebruiken.