Consumer Behaviour

Hi! I made a mindmap of all lecture slides. The mindmap contains all necessary information for the exam and can be printed on 2x A3 papers, so you do not have to struggle with lots and lots of paper during your open book exam. A nice bonus is that we save some trees in the process! (please keep in mind that the lettertype when printed is small, so if you find that uncomfortable, maybe this option is not for you)

Summary of Chapter 11 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Where are we going?

Summary of Chapter 8 - 10 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Macro-view of consumption

Summary of Chapter 3 - 7 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Micro-view of consumption

Summary of Chapter 1 and 2 of Consumer Behaviour - Isabelle Szmigin & Maria Piacentini (2018): Historical and Current Perspectives on Consumption

everything discussed in the lectures, needed for the exam, is described and explained. A summary of the end of every lecture is provided. Figures are included to make concepts clearer and easier for understanding.

All 10 lectures of Dan Schley are discussed in my notes. All you have to know for the exam, even articles are discussed. A clear structure will help you learn for the exam. My grade: 8.0

A concise summary of all the Consumer Behaviour lectures. Includes the most important concepts and their definitions, as well as screenshots of important slides/graphics. This summary was written for the 2021/2022 open book exam.