Marketing Tactics

Summary of the course Marketing Tactics of the second quarter of IBMS year 2. Includes the slides taken in class and pictures that elaborate on text and examples.

Extensive summary of all MT slides with explanation about formulas and calculations.

Samenvatting van alle stof behandeld in de lessen. H8, H12, H13, en H14 van het Kotler boek.

Samenvatting van alle dia's van Marketing Tactics. Bevat uitgebreide voorbeelden voor de berekeningen.

Marketing tactics summary for second year students of International Business and Management studies.

A summary of the lessons and lectures, the marketing course, in the second quarter of year 2 of the course 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, 7th edition'.