BUSI 520 MARKETING MANAGEMENT GROUP PROJECT – APPLE WATCH

1 BUSI 520 MARKETING MANAGEMENT GROUP PROJECT – APPLE WATCH Marketing Management Group Project (MMGP) Instructor Instituton BUSI 520 - D02 Group 1 Introduction The purpose of this group project is to analyze the marketing strengths and weaknesses of the Apple Watch. Apple introduced the smartwatch in 2015 with functions that track not only time, but also heart rate, fitness goals, checking text messages and email. Since the development of the watch, Apple has intro...

BUSI 520 MARKETING MANAGEMENT GROUP PROJECT – APPLE WATCH Marketing Management Group Project (MMGP) Institution BUSI 520 - D02 Group 1 Introduction The purpose of this group project is to analyze the marketing strengths and weaknesses of the Apple Watch. Apple introduced the smartwatch in 2015 with functions that track not only time, but also heart rate, fitness goals, checking text messages and email. Since the development of the watch, Apple has introduced two othe...