Chap004 TEST BANK Basic Marketing by E. Jerome McCarthy, 18th edition,
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98. (p. 89) A ______________ market is a market with broadly similar needs and sellers 
offering various--and often diverse--ways of satisfying those needs. 
A. homogeneous 
B. product 
C. relevant 
D. generic 
E. target 
 
ans.D
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Chap004 TEST BANK Basic Marketing by E. Jerome McCarthy, 18th edition,•Chap004 TEST BANK Basic Marketing by E. Jerome McCarthy, 18th edition,
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98. (p. 89) A ______________ market is a market with broadly similar needs and sellers 
offering various--and often diverse--ways of satisfying those needs. 
A. homogeneous 
B. product 
C. relevant 
D. generic 
E. target 
 
ans.D