20 MARKETING MCQ
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1. ________ is the ability of a company to prepare on a mass basis individually designed products, services, programs, and communications. (Points : 5) Mass customization Feature fatigue Performance quality Conformance quality Repairability Question 2. 2. Top service companies are "customer obsessed." They have a clear sense of their target customers and their needs. Their management looks not only at financial performance on a monthly basis, but also at ________. (Points : 5) service performan...
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1. ________ is the ability of a company to prepare on a mass basis individually designed products, services, programs, and communications. (Points : 5) Mass customization Feature fatigue Performance quality Conformance quality Repairability Question 2. 2. Top service companies are "customer obsessed." They have a clear sense of their target customers and their needs. Their management looks not only at financial performance on a monthly basis, but also at ________. (Points : 5) service performan...