PepsiCo Analysis
in Vietnam
Market
An In-depth Case Study
Analyzing PepsiCo's
Market Strategies in
Vietnam
in Vietnam
Market
An In-depth Case Study
Analyzing PepsiCo's
Market Strategies in
Vietnam
Caso
PepsiCo Analysis in Vietnam Market – University-Level Case Study on Strategic Market Entry, Localization, and Growth Challenges (2024)
Puntuación
Vendido
-
Páginas
4
Grado
A+
Subido en
20-05-2025
Escrito en
2024/2025
This document presents a comprehensive case study of PepsiCo's strategies in the Vietnamese market. It examines the company’s entry through joint ventures, particularly its alliance with Suntory, as well as product localization, youth-driven marketing, and distribution networks. The analysis also addresses market challenges, including competition, health trends, and sustainability concerns, and identifies future opportunities such as rural expansion and e-commerce growth.
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Escuela, estudio y materia
- Institución
- PepsiCo Analysis in Vietnam Market
- Grado
- PepsiCo
Todos documentos para esta materia (1)
Información del documento
- Subido en
- 20 de mayo de 2025
- Número de páginas
- 4
- Escrito en
- 2024/2025
- Tipo
- Caso
- Profesor(es)
- N/a
- Grado
- A+
Temas
-
vietnam beverage market
-
market entry strategy
-
plastic packaging issues
-
sustainability in fmcg
-
pepsico analysis in vietnam market university le
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