Resumen
Summary Consumer Behavior - Hoyer, MacInnis, Pieters - Chapter 1-10 + 17 | 7th edition
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Summary of the book 'Consumer Behavior' of Hoyer, Macinnes and Pieters (7th edition), used for the course Consumer Behavior 2018/2019 (Radboud University). Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 17 are included.
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