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Unit 11: Relationship Marketing
Unit 11 in full completed to a distinction, meets all the word counts and has all the evidence attached.
[Mostrar más]Unit 11 in full completed to a distinction, meets all the word counts and has all the evidence attached.
[Mostrar más]You are required to research South Essex College’s website,

and prepare a 5-7 minute PowerPoint Presentation explaining its
effectiveness with regards to customer relationship management
systems. (P5)
To do this you should look at:
• The information that it provides.
• How it communicates wit...
Vista previa 1 fuera de 6 páginas
Añadir al carritoYou are required to research South Essex College’s website,

and prepare a 5-7 minute PowerPoint Presentation explaining its
effectiveness with regards to customer relationship management
systems. (P5)
To do this you should look at:
• The information that it provides.
• How it communicates wit...
You are required to write a Report of 400 – 600 words, which makes
justified recommendations which your selected organisation, (that you used in Task
4a and Task 4b), could use to improve their relationship with a group of customers
(students). To achieve this, you should demonstrate the ability t...
Vista previa 1 fuera de 1 páginas
Añadir al carritoYou are required to write a Report of 400 – 600 words, which makes
justified recommendations which your selected organisation, (that you used in Task
4a and Task 4b), could use to improve their relationship with a group of customers
(students). To achieve this, you should demonstrate the ability t...
You are required to write an Information Guide of 400-600 words, which
uses your analysis from Task 4a, to develop and explain at least 3 various options
that the college might use to close any perceived gap in their services.
Where appropriate please include images. (M3)

Evidence required: An Info...
Vista previa 1 fuera de 3 páginas
Añadir al carritoYou are required to write an Information Guide of 400-600 words, which
uses your analysis from Task 4a, to develop and explain at least 3 various options
that the college might use to close any perceived gap in their services.
Where appropriate please include images. (M3)

Evidence required: An Info...
Use different techniques to identify perceived quality gaps for a selected
service/product

Checklist of evidence required: Individual leaflet
Vista previa 1 fuera de 1 páginas
Añadir al carritoUse different techniques to identify perceived quality gaps for a selected
service/product

Checklist of evidence required: Individual leaflet
You will then need to produce an A4 factsheet that analyses the
effectiveness of current methods used to recruit and retain customers
within the Richer Sounds company. Please include some images. (M2)

Evidence required: An individual A4 factsheet
Vista previa 1 fuera de 1 páginas
Añadir al carritoYou will then need to produce an A4 factsheet that analyses the
effectiveness of current methods used to recruit and retain customers
within the Richer Sounds company. Please include some images. (M2)

Evidence required: An individual A4 factsheet
You are tasked with planning and constructing a 5-7 minute
PowerPoint presentation, which describes the current techniques
used by Richer Sounds 
to retain customers. Please include some images. (P3)

Evidence required: A PowerPoint presentation.
Vista previa 1 fuera de 8 páginas
Añadir al carritoYou are tasked with planning and constructing a 5-7 minute
PowerPoint presentation, which describes the current techniques
used by Richer Sounds 
to retain customers. Please include some images. (P3)

Evidence required: A PowerPoint presentation.
Finally, you will need to produce a report of 400-600 words.
In this section, you will evaluate the contribution of Relationship Marketing
activities to the effectiveness of the marketing function within your selected
business. One aspect to consider is customer feedback. (D1)

Evidence required: An...
Vista previa 1 fuera de 1 páginas
Añadir al carritoFinally, you will need to produce a report of 400-600 words.
In this section, you will evaluate the contribution of Relationship Marketing
activities to the effectiveness of the marketing function within your selected
business. One aspect to consider is customer feedback. (D1)

Evidence required: An...
Next you need to produce an Employee Guide of 400-600
words, which develops your work from Task 2a.
Using the Richer Sounds website 
for and analyse how their advertisements/website help to promote an
ongoing relationship with the customer, and how they can be used to
support the company’s aims an...
Vista previa 1 fuera de 1 páginas
Añadir al carritoNext you need to produce an Employee Guide of 400-600
words, which develops your work from Task 2a.
Using the Richer Sounds website 
for and analyse how their advertisements/website help to promote an
ongoing relationship with the customer, and how they can be used to
support the company’s aims an...
You are required to produce a leaflet, which explains the steps
that Richer Sounds took to develop Relationship Marketing, and the reasons
why they chose to develop it. (You can use examples from the owner’s book
to explain your reasoning.) Please include images. (P2)

Evidence required: Individua...
Vista previa 1 fuera de 2 páginas
Añadir al carritoYou are required to produce a leaflet, which explains the steps
that Richer Sounds took to develop Relationship Marketing, and the reasons
why they chose to develop it. (You can use examples from the owner’s book
to explain your reasoning.) Please include images. (P2)

Evidence required: Individua...
You are tasked with producing either an A3 or an A4
factsheet, which incorporates the following information (P1): (Please
include some images and reference any quotes.)
• A definition of the history/development of Relationship Marketing. To
do this you should include the following:
• Describe wh...
Vista previa 1 fuera de 2 páginas
Añadir al carritoYou are tasked with producing either an A3 or an A4
factsheet, which incorporates the following information (P1): (Please
include some images and reference any quotes.)
• A definition of the history/development of Relationship Marketing. To
do this you should include the following:
• Describe wh...
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