Fontys Hogeschool (FONTYS) • International Business and Management Studies / IB

complete summary of the book global marketing made for the subject international marketing at Fontys IB Eindhoven

This is a summary of chapters 1-7 of the book Fundamentals of Marketing. It is a clear, detailed English summary with which I passed my exam in 1 try. It covers things like the 7P's, market orientation, sustainable marketing, meso, macro, and micro environments, Pestle model, Porter's 5 forces, Boston Box, Swot analysis, Ansoff's growth matrix, customer acquisition process, market segmentation, positioning and the 3 levels of a product. It contains pictures, graphs, and examples to get a bett...

This is a summary of chapters 1 -7 of the book Fundamentals of Marketing by Paul Baines. It is an clear, detailed English summary with which I passed my exam in one try. It covers things like the 7P's, Sustainable marketing, Macro, Meso Micro environments, Pestle model, Porter's 5 forces, Boston Box, Swot analysis, Ansoff's growth Matrix, Consumer acquisition process, Maslow's hierarchy of needs, positioning, and many more. I shared it with friends and they were really positive about it. It ...

This is an English summary (with Dutch translations sometimes) about Business Research in semester 1 on Fontys. It has a good overview and it explains topics such as: Research methods, research process, research strategies (qualitative/quantitative research), variables, deductive/inductive, annotated bibliography, evaluating the quality of resources, sampling, surveys & questionnaires, types of research questions, and measurement scales.

This is an English summary (with sometimes Dutch translations in it) of the book Intercultural Sensitivity by Carlos Nunez 4th edition. It is written in 2019/2020 and is easy to understand and has a good overview with different colors and font sizes. It has 23 pages and explains, for example, the Union, Iceberg, Hofstede's dimensions, Trompenaar's theory, Hall's theory, and how to work with other cultures. I hope I can help you with this summary. :)

These book notes are created for for the Service Marketing - Marketing Elective course thought by Jeroen Aarts in preparation for the exam. These notes should be used in conjecture with the lesson slides as they do not re-explain what is already explained in the slides, but instead explain concepts that are not explained in the slides while also highlighting other concepts that could be relevant for the exam. All information is compartmentalized per chapters and sub-chapters (through color codin...

Summary Supply Chain Management

In semester 7 of International Business, one of the courses is Ethics. This course is given by Mr. Wernaart who uses his own book; Ethics and Business - a global introduction, to explain the material and as study material for the exam. This summary perfectly summarizes each chapter separately with illustrations form the lecture slides for a more illustrative approach. You won't need to read the whole book in order to pass the exam. studying this summary will be more than enough.

This document is a summary of Chapter 7 of the International Law & Business textbook written by Bart Wernaart.

This document is a summary of Chapter 6 of the International Law & Business textbook written by Bart Wernaart.