MNM1503 Introduction to Marketing

University of South Africa

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MNM1503 EXAM PREPARATION QUESTIONS AND ANSWERS 2023 PRESCRIBED BOOK.

MNM1503 EXAM PREPARATION QUESTIONS AND ANSWERS 2023 PRESCRIBED BOOK.
Exam (elaborations) • 69 pages • 2023

CHAPTER LAYOUT: Chapter 1: Fundamentals of marketing Chapter 2: Marketing environments Chapter 3: Consumer behaviour Chapter 4: Marketing information and research Chapter 5: STP Process Chapter 6: Product decision Chapter 7: Pricing decisions Chapter 8: Promotion decisions Chapter 9: Distribution decisions  Marketing is the process of planning and executing the conception, pricing, marketing communication and distribution of ideas, products, and services to create exchanges that...