COM3703 Media Studies: Content, Audiences and Production

COM3703 COMPLETE STUDYNOTES 2022/2023 Last document update:   ago

COM3703 – MEDIA STUDIES: MEDIA CONTENT & AUDIENCES CHAPTER 1: QUANTITATIVE CONTENT ANALYSIS 1.1 INTRODUCTION Content of mass communication contains numerous cluses about many of the other hidden forces that helped to shape the message, by analyzing the content we can make inferences about the people organisations and even the environment that helped to produce that content. By analyzing two different newspapers we can see that they are target and designed for different audiences. We can...