Strategic Marketing Management (SMM901)
University of South Africa (Unisa)
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Essay
SMM901 FORMATIVE ASSESSMENT 1 SEMESTER 2 2026(Strategic Marketing Management) Question 3 (20 Marks) Public media advertising of cigarettes in South Africa is prohibited, and regulatory scrutiny remains high. At the same time, illicit operators compete w
SMM901 FORMATIVE ASSESSMENT 1 SEMESTER 2 2026(Strategic Marketing Management) Question 3 (20 Marks) Public media advertising of cigarettes in South Africa is prohibited, and regulatory scrutiny remains high. At the same time, illicit operators compete without compliance constraints, creating both reputational and competitive challenges for BATSA. Critically assess how BATSA can design and implement an integrated marketing communications (IMC) strategy that strengthens competitiveness while rem...
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Essay
SMM901 FORMATIVE ASSESSMENT 1 SEMESTER 2 2026(Strategic Marketing Management) Question 2 (20 Marks) BAT South Africa (BATSA) is transitioning from local manufacturing to an import-based supply model in a South African market where approximately 75% of ci
SMM901 FORMATIVE ASSESSMENT 1 SEMESTER 2 2026(Strategic Marketing Management) Question 2 (20 Marks) BAT South Africa (BATSA) is transitioning from local manufacturing to an import-based supply model in a South African market where approximately 75% of cigarette sales are estimated to be illicit. The company faces above-inflation excise increases, sin tax pressures, exchange rate volatility, and declining legal volumes. As a member of BATSA’s executive leadership team, critically evaluate the ...
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