Political and Government Communication and Media Ethics (COM3707)
University of South Africa (Unisa)
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COM3707 ASSIGNMENT 4 SEMESTER 2 2025 (Answer Guide) 170595 – Due 25 September 2025
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COM3707 ASSIGNMENT 4 SEMESTER 2 2025 (Answer Guide) 170595 – Due 25 September 2025 
Title: Critical Analysis of Political Communication in the Media Context 
Introduction 
Political communication has become a central area of study in media and communication sciences because of its role in shaping public opinion, influencing democratic processes, and framing political debates. In the contemporary South African context, political actors rely on both traditional and digital media platforms to eng...
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COM3707 ASSIGNMENT 4 SEMESTER 2 2025 (Answer Guide) 170595 – Due 25 September 2025
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COM3707 ASSIGNMENT 4 SEMESTER 2 2025 (Answer Guide) 170595 – Due 25 September 2025 
Contents 
Title: Critical Analysis of Political Communication in the Media Context	2 
Introduction	2 
2. THEORETICAL DISCUSSIONS: POLITICS, DEMOCRACY AND MEDIA	2 
2.1 Five Functions of the Communication Media in ‘Ideal-Type’ Democratic Societies	2 
2.2 Shortcomings of Political Structures and the Media Environment	4 
2.3 The Role of the Media Towards Democracy (200 Words)	5 
2.4 Three Categories of Politics...
COM3707 Assignment 2 Semester 2 2025 - Due 25 September 2025
COM3707 ASSIGNMENT 2 SEMESTER 2 2025 GENERIC ANSWER
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COM3707 Assignment 2 (Part A) Semester 2 Memo | Due 25 September 2025
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COM3707 Assignment 2 (Part A) Semester 2 Memo | Due 25 September 2025. All questions fully answered. PART A 
MEDIA ETHICS. Question 1 
The term “media ethics” refers to acceptable and unacceptable behaviour or conduct in media practice. 
Elaborate on the above statement by doing the following: 
1.1 Describe, in your own words, what you think ethics and media ethics is about. Also elaborate on the importance of ethics and how our daily behaviour is often determined by it? (5) 
1.2 Discuss the...
Political and Government Communication and Media Ethics
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COM3707 ASSIGNMNET 04 POL 2025 (002) Political and government communication 2.4 Identify and explain three (3) categories of politics and media production.
- Essay • 17 pages • 2025
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COM3707 ASSIGNMNET 04 POL 2025 (002) Political and government communication 
2.4 Identify and explain three (3) categories of politics and media production.
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COM3707 ASSIGNMNET 04 POL 2025 (002) Political and government communication 2.3 In an essay of not more than 200 words, discuss the role of the media towards democracy.
- Essay • 17 pages • 2025
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COM3707 ASSIGNMNET 04 POL 2025 (002) Political and government communication 
2.3 In an essay of not more than 200 words, discuss the role of the media towards 
democracy.
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COM3707 ASSIGNMNET 04 POL 2025 (002) Political and government communication 2.1 Discuss five (5) functions of the communication media in ‘ideal-type’ democratic societies. (5)
- Essay • 17 pages • 2025
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COM3707 ASSIGNMNET 04 POL 2025 (002) Political and government communication 
2.1 Discuss five (5) functions of the communication media in ‘ideal-type’ democratic 
societies. 
(5)
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COM3707 Assessment 2 semester2 2025 MEDIA ETHICS Explain the origins and main characteristics of four of the six normative media theories that influence the making of policy for the media, as well as the three normative terms (public communication value
- Essay • 22 pages • 2025
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COM3707 Assessment 2 semester2 2025 MEDIA ETHICS 
Explain the origins and main characteristics of four of the six normative media 
theories that influence the making of policy for the media, as well as the three 
normative terms (public communication values) that can be used to reassess 
these media theories.
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