MNM2611 Marketing Communication (MNM2611)

University of South Africa (Unisa)

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Marketing Communication (MNM2611) - Africa Media Online - Assignment 4
  • Marketing Communication (MNM2611) - Africa Media Online - Assignment 4

  • Essay • 17 pages • 2023
  • I got 100% for this assignment: 2 QUESTION 1 2.1 SALES TASK AND SALES ACTIVITIES Sales development: Missionary selling: Maintenance selling: Support selling: 2.2 ETHICAL ISSUES 3 QUESTION 2 3.1 PLANNING A DRM CAMPAIGN Step 1: The Product/Service Step 2: The Competition Step 3: The Target Market Step 4: The Offer Step 5: The Media Step 6: The response Step 7: Timing Step 8: Fulfilment Step 9: Budget Step 10: Evaluation of the campaign 3.2 ADVANTAGES A...
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