BUS2010F (BUS2010F)

In-depth BUS2010F test summaries for week 2 of marketing

In-depth summary of week 1 BUS2010F test notes

Summary of BUS2010F Notes

These notes will include all the sections for Marketing 1, including the Marketing Process, Marketing Strategies, the Marketing Myopia, Brand Management, The Marketplace, Consumer Behaviour and Design-Making Process, STP, The South African Consumer, Product Management, Pricing Strategies, Place and Distribution and Promotion. It is a summary of ALL the lectures, as well as the readings on the Marketing Myopia.

A complete set of notes for the Introduction to Marketing (Marketing 1) course taught to second and third years in the Faculty of Commerce at the University of Cape Town.