Marketing 314 (MM 314)

Stellenbosch University (SUN)

Here are the best resources to pass Marketing 314 (MM 314). Find Marketing 314 (MM 314) study guides, notes, assignments, and much more.

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Strategic Retail Management

Joachim Zentes, Dirk Morschett

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Marketing Management 314 A1 content summary

Marketing Management 314 A1 content summary
Summary • 123 pages • 2024

This summary contains the relevant information for the Marketing 314 A1 exam. It covers the content from the prescribed textbook & slides for chapters 1,3,4,5,6,7,9,10 as well as the additional material on Consumer Personas, The Customer Journye, Analytics, Search engine optimisation & Future Store Formats