Marketing Management 344 (M344)
Stellenbosch University (SUN)
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Marketing Management 344 & 354 Comprehensive Notes & Summaries for A2 Preparation
Stellenbosch University (Third Year Modules)

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Marketing Management 344 Comprehensive Notes & Summaries for A2 Preparation Stellenbosch University – Third Year Module
- Summary • 88 pages • 2025
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Unlock academic success with this complete, high-quality study guide for Marketing Management 344. These structured notes were made using the prescribed textbook and study material to provide ‘essay-style’ summaries per chapter. 
 
An in-depth description of what these notes cover: 
Section 1: 
Chapter 3: The Marketing Research Process 
•	The Research Process 
•	Types of Marketing Research 
o	Exploratory 
o	Descriptive 
o	Causal 
•	Problem Statement, Decision Statement, Variables & O...
This bundle includes A1 and A2 notes for both Marketing 344 (research) and Marketing 354 (strategic)
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Marketing Management 344 (research) A1 & A2 notes
- Summary • 47 pages • 2022
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A1 and A2 notes made from a combination of the class slides, student summaries and my own notes from class.
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Marketing Management 344
- Summary • 44 pages • 2018
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Research Marketing 344 summaries
Chapters 3, 5, 6, 7, 8, 9, 10, 13, 14, 15, 16, 18, 19, 20, 21, 22, 23, 25
Really comprehensive. Full sentences. Neatly structured
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