communication (KCOM328)

North-West University (NWU)

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Lecture notes Communication (KCOM328)
  • Class notes

    Lecture notes Communication (KCOM328)

  • Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising, into a brand identity that remains consistent across distinct media channels.
  • sizwesanele18
    R109,33 More Info
Summary -  Communication (KCOM328)
  • Summary

    Summary - Communication (KCOM328)

  • Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising, into a brand identity that remains consistent across distinct media channels.
  • sizwesanele18
    R109,33 More Info
Exam (elaborations) Communication (KCOM328)
  • Exam (elaborations)

    Exam (elaborations) Communication (KCOM328)

  • Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising, into a brand identity that remains consistent across distinct media channels.
  • sizwesanele18
    R129,33 More Info
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