communication (KCOM328)
North-West University (NWU)
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Class notes
Lecture notes Communication (KCOM328)
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---21August 20242024/2025
- Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising, into a brand identity that remains consistent across distinct media channels.
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R109,33 More Info
sizwesanele18
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Summary
Summary - Communication (KCOM328)
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---30August 20242024/2025
- Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising, into a brand identity that remains consistent across distinct media channels.
-
R109,33 More Info
sizwesanele18
-
Exam (elaborations)
Exam (elaborations) Communication (KCOM328)
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---26August 20242024/2025A
- Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements, such as public relations, social media, audience analytics, business development principles, and advertising, into a brand identity that remains consistent across distinct media channels.
-
R129,33 More Info
sizwesanele18