Marketing101B (MAR101B)

IMM GRADUATE SCHOOL (IMM)

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Class notes

Marketing 1 all topics covered (IMM)
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May 2025

2024/2025
My notes are compiled with notes from the textbook, elearn and lecture slides. They cover all topics from the module including- marketing mix, philosophies, swot, marketing environment, micro & macro, LSM, ethical issues,pestle, STP, PLC, brands etc. The notes are searchable which is very helpful when it comes to exam time. They include visuals aswell.
evaingpen
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