Bcom Business Management & Marketing (BMG 401)

Project Management and Research Methodology Study Guides

• Discuss the nature and implications of labour union membership across Europe. • Explain the advantages and disadvantages of entering global markets. • Discuss communication differences across countries. • Discuss Africa as the newest hotspot for business entry

• Explain why good ethics is good business in strategic management; • Explain why whistle-blowing, bribery, and workplace romance are strategic issues • Discuss why social responsibility and policy are key issues in strategic planning; • Discuss the nature of environmental sustainability and why it is a key issue; and • Explain why animal welfare is a key issue for firms.

Obtain a clear understanding of the strategic-planning process; • Examine and investigate the three stages: strategy formulation, implementation and evaluation activities; • Explain and provide examples of the key terms in strategic management; • Illustrate the comprehensive strategic-management model; • Explain the advantages of engaging in strategic management; and • Explain and understand the pitfalls in strategic planning.

• Illustrate and explain the strategic management process. • Defend the use of strategy in an organization. • Describe the influence of the environment • Describe (competitive, scope, scale, diversity, and the value chain) • Explain the resource-based view of the firm. • Describe architecture, structure, and Culture • Depict and discuss strategic management knowledge. • Assess organizational performance and set strategic priorities • Discuss Options and strategic method...

This presentation has been designed to present my findings of my thesis; Rise of Influencer Marketing for Online Brands. Contents: - Intro to research study - Aims of the study - why Instagram? - Influencer worth - Benefits of using influencers for a brand - Downfalls of Instagram influencers - Design of research instruments - Themes from feedback - Research Limitations - Suggestions for future research

This is my personal work which was required in my final year (3rd year) whilst studying towards a Bcom Business Management & Marketing Degree. Additional information: - This thesis was graded in November 2019, Grade: B - Word count: 16 425 - Page count: 55 *Thesis Contents* DECLARATION OF AUTHENTICITY 2 ABSTRACT 3 ACKNOWLEDGEMENTS 4 Table of Contents 5 1.1 Introduction 8 1.2 Background of the study 9 1.3 Problem Statement 10 1.4 Aims of the study 10 1.5 Research Objectives ...