Test Bank For Consumer Behavior 9e by Michael R Solomon Chapter Last document update:   ago

Test Bank For Consumer Behavior 9e by Michael R Solomon Table of Contents SECTION 1: CONSUMERS IN THE MARKETPLACE Chapter 1. Consumers Rule SECTION 2: CONSUMERS AS INDIVIDUALS Chapter 2. Percepti on Chapter 3. Learning and Memory Chapter 4. Motivation and Values Chapter 5. The Self Chapter 6. Personality and Lifestyles Chapter 7. Attitudes and Persuasive Communications SECTION 3: CONSUMERS AS DECISION MAKERS Chapter 8. Individual Decision Making Chapter 9. Buying and Disposing Chapter 10. Groups...

Test Bank For Consumer Behavior by Michael R Solomon Chapter 1_12 Last document update:   ago

Test Bank For Consumer Behavior by Michael R Solomon Chapter 1_12