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MKT-400 AirbnbAirbnb: Strategic Brand DevelopmentMKT-400 MilestoneSouthern New Hampshire UniversityBrand Development Stage: Airbnb Airbnb brand was an idea that came to life after 3 friends traveled to San Francoise, Ca. in 2007. Brian Chesky, Joe Gebbia, and Nathan Blecharczyk came to the area without any employment opportunities, very little money, and nowhere to stay due to a conference being held which had all hotels in the area booked to capacity. This series of unfortunate events led to t...

MKT 337 Module Two Short Paper Preliminary Market OverviewMKT 337 Module Two Short Paper Preliminary Market OverviewSouthern New Hampshire UniversityMKT 337: Marketing ResearchPreliminary Market Overview The market for Apple VoyagerPods, designed for avid travelers, operates within the wireless headphones market, which is projected to reach US$ 181.66 Billion by 2032, with a CAGR of 14.2% (Wireless Headphones Market Snapshot, 2017 to 2032). Apple aims to enhance the travel experience by offering...

MKT 222 Case Study 2Case Study 2: OmniChannel Strategies of Top RetailersSouthern New Hampshire UniversityMKT 222: Principles of Retailing"It is no longer about bricks-and-mortar versus e-commerce-omnichannel is the way to success (Berman et al., 2018)." Although we have not yet reached this point, I believe we are heading in that direction. The choice between buying at a store or online isn't as important to consumers anymore. Purchasing has become easier for consumers now that there a...

MGT 526 Milestone 25-2 Milestone 2: Marketing strategy frameworkSouthern New Hampshire UniversityInternational Market StrategyWhen it comes to online retail Amazon Prime has taken is place in being the world's largest ecommerce consumer to date. As we recently established Amazon has created multiple channels of services to be implemented in its industry, from prime serves, business, groceries and now pharmaceutical, they are taken place to being unstoppable. As stated, international marketing...

MBA-620-Q3759 Business Environment Analysis4-2 Report: Business Environment AnalysisSouthern New Hampshire UniversityMBA-620-Q3759DATEAs we continue to look at acquiring the two smaller airlines, we've decided to put together an analysis using the PESTEL method to look deeper into TransGlobal Airlines. This method was chosen since it analyzes the political, economic, sociological, technological, environmental, and legal factors of the business. Political One goal of TransGlobal Airlines is to...

MBA 687 Franchise InterviewFranchise InterviewSouthern New Hampshire UniversityMBA 687: Leading Organizational ChangeMeeting Description The franchise I chose to research further was Ellianos Coffee Company. Having worked for this company, I have background knowledge which helped provide context and depth to my franchisee and franchisor interviews. The franchisor interviewed was Scott Stewart, Owner and Founder of Ellianos, who also happens to be a franchisee, as well. Scott is an owner in (4) E...

MBA 687 FINALFINAL - PART THREE BCHANGE MANAGEMENT PLANMBA 687 MICHAELA LETENDRESOUTHERN NEW HAMPSHIRE UNIVERSITYDear Vice President,I hope this letter finds you well. As we continue to navigate the change initiatives within our organization, I wanted to take this opportunity to recommend a strategy and best practices for sustaining our efforts and ensuring long-term success. Strategy for Evaluating Business Impact: One effective strategy for evaluating the business impact of change is to imple...

MBA 504 Excel Workbook1-3 Excel Workbook: Descriptive Statistics and Charts Using ExcelSouthern New Hampshire UniversityMBA 504: Business StatisticsThis report briefly examines customer order data that has been collected by the superstore over the last few years. In this report, I will look at several key attributes and how they relate to the superstore's success. The data breaks the order down into type of order, category a and category of the order, the location of where the order was gener...

Math 240 Regional vsRegional vs. National Housing Price Comparison Report Southern New-Hampshire UniversityMath 240Regional vs. National Housing Price Comparison Report Purpose: As I embark on this analysis of housing prices and square footage in our local area, I am keenly aware of the value it can bring to our real estate company. By providing these insights, I aim to equip the company with the knowledge needed to make informed decisions. This analysis will not only highlight variations in the...

Match each of the financial statement items to its proper balance sheet classificationQuestionMatch each of the financial statement items to its proper balance sheet classification. If the item would not appear on a balance sheet, use "Not Applicable."Answer & ExplanationTo accurately match each financial statement item to its proper balance sheet classification, I would need a list of the specific items you are referring to. Generally, balance sheet classifications include:1.Assets:oCurre...