Managing In A Globalised Economy

"Think Global. Act Local." It's easily said but difficult to apply. The module Managing in a Global Economy introduces you to the latest theoretical knowledge and practical application about doing business around the world. In this module, you will find out that there is no one 'global strategy' and will gain an in-depth understanding of why strategic action differs among firms and places and how firms compete in foreign markets. The module focuses on three main themes: i) the global contex...