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MNE3701 Discussion class questions and answers

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Describe the categories of information that is very important in building a customer database.
Describe the categories of information that is very important in building a customer database.
Categories of Customer Profile Information Transactions data Purchase history (price paid, SKU, delivery date) Profile of past responses Sales calls and service requests (customer- and company-initiated contacts) Demographics Background information for segmentation and data analysis Internet information Time spent on the internet, frequency of visits to company website. Personal information Name address, tel number etc. Lifestyle and psychographic data Homeowner versus renter status Complaints Complete history of complaints regarding past purchases
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