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Business Studies Grade 12 IEB - Marketing summary
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What elements are part of the communication mix?
What elements are part of the communication mix?
- Advertising
- Personal selling
- Publicity
- Sales promotion
What are advantages for digital marketing?
What are advantages for digital marketing?
- Lower cost
- Increased sales
- Direct engagement with target audience
- Improved brand visibility
- Better customer relationship management
What is brand extension?
What is brand extension?
- Existing brand used to launch new product in same/related field
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