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interviews evaluation
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intervies reliability
intervies reliability
highly subjective: influenced by researcher's own personal impression of ppt.
standardised procedures to ensure everyone gets asked the same questions worded in the same way in the same order.
the more strcutured interview the more reliable.
interviewers trained to ask questions in same way.
interview can be repeated by a second interviewer (test-retest reliability).
recorded interviews can be checked by other raters (inter-interviewer reliability).
interviews application
interviews application
useful for socially sensitive research as other methods cold or disrespectful.
interview validity weaknesses 2
interview validity weaknesses 2
social desirability bias -interviewee doesn't give a genuine answer, but one which presents them in a more favourable light. they respond to a question in a way that's seen as desirabe according to social norms.
question construction: questions too technical, ambiguous or complex, lead or mislead into giving a particular answer or ask too personal questions violating right to privacy.
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