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PSY 2510-103 Ch. 7 Flashcards
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attitudes
attitudes
evaluations of people, objects, and ideas
heuristic-systematic model of persuasion
heuristic-systematic model of persuasion
an explanation of the 2 ways in which persuasive communications can cause attitude change: either systematically processing the merits of the arguments or using mental shortcuts/heuristics
attitude inoculation
attitude inoculation
making people immune to attempts to change their attitudes by initially exposing them to small doses of the arguments against their position
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