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Organisations In The Media (Flashcards Week 3)

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Why companies engage in CSR?

Extrinsic motives: engaging in CSR attempting to increase its profits Intrinsic motives: practicing CSR out of genuine concern for a focal issue

Define Corporate Social Advocacy (CSA)

CSA refers to a company’s public stance on controversial salient socio-political issues as a way of engaging with public and gaining legitimacy

Define the misleading practice of Implied superiority

Suggests one product is better than other without quite saying so e.g., “No other product is more effective”

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Institution
Universiteit van Amsterdam (UvA)
Study
Communicatiewetenschap
Course
Topic Organisations In The Media

FrancescaReverdito

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Summary Topic: Organisations In The Media (Readings & Lectures)

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Providing an in-depth and complete section of notes from the course of Topic: Organisations in the Media. The present document includes a summary of all lectures (1 to 6) and readings for this course. For this course, weekly readings were assigned to be completed via Perusall, therefore, in the ...

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