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Conformity and obedience

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What is normative pressure

The process of becoming impartial to the things we were once against.

What are the 6 predictors of conformity?

1. Group size: 3-5 people optimally 2. Unanimity: puncturing unanimity deflates social power 3. Cohesion: increased cohesion = increased power = increased influence = increased conformity 4. Status: increased status = increased impact 5. Public responses: conform in public more than in private 6. Prior commitment: we stick to commitment to positions

Reactance

A motive to protect or restore ones sense of freedom.

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