Level 3 Digital Marketing KM2 Exam Revision Questions And
Answers | Verified
1. Marketing Mix Comprised of the 7Ps: Product, Place, Price, Promotion, People,
Process, Physical Evidence.
2. Promotion The marketing methods used to communicate with consumers.
3. Process This step refers to the delivery of your product or service to a customer.
Maps need to made to outline functions, activities, tasks, and processes.
4. Place Where a product is made, viewed in ads, distributed, and sold.
5. People Those who you are selling and advertising to, as well as statt,
salespeople, customer service teams, and anyone involved in the
marketing and sales processes.
6. Physical Evidence Something that evokes consumer's senses to confirm that they have
gotten a
product or service, even if it is just the receipt; a tangible item validates the
experience of purchasing and fosters a sense of value from that
purchase.
7. Product Lifecycle Comprised of 4 stages: introduction, growth, maturity and decline.
8. Introduction The first stage once a product has been developed; the product is being
released into the market. Often a high-stakes time in the product's life
cycle, marketing and promotion are at a high.
9. Growth Consumers are taking to the product and increasingly buying it. The
product
concept is proven and is becoming more popular - and sales are
increasing. Other companies become aware of the product and its
space in the market, beginning to draw attention and increasingly pull
in revenue. If competition for the product is especially high, the company
may still heavily invest in advertising and promotion of the product to
beat out competitors. Marketing in this stage is aimed at increasing the
product's market share.
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, Level 3 Digital Marketing KM2 Exam Revision Questions And
Answers | Verified
10. Maturity Sales tend to slow or even stop - signaling a largely saturated market.
At this point, sales can even start to drop. Pricing at this stage can tend
to get competitive,
2/
13
Answers | Verified
1. Marketing Mix Comprised of the 7Ps: Product, Place, Price, Promotion, People,
Process, Physical Evidence.
2. Promotion The marketing methods used to communicate with consumers.
3. Process This step refers to the delivery of your product or service to a customer.
Maps need to made to outline functions, activities, tasks, and processes.
4. Place Where a product is made, viewed in ads, distributed, and sold.
5. People Those who you are selling and advertising to, as well as statt,
salespeople, customer service teams, and anyone involved in the
marketing and sales processes.
6. Physical Evidence Something that evokes consumer's senses to confirm that they have
gotten a
product or service, even if it is just the receipt; a tangible item validates the
experience of purchasing and fosters a sense of value from that
purchase.
7. Product Lifecycle Comprised of 4 stages: introduction, growth, maturity and decline.
8. Introduction The first stage once a product has been developed; the product is being
released into the market. Often a high-stakes time in the product's life
cycle, marketing and promotion are at a high.
9. Growth Consumers are taking to the product and increasingly buying it. The
product
concept is proven and is becoming more popular - and sales are
increasing. Other companies become aware of the product and its
space in the market, beginning to draw attention and increasingly pull
in revenue. If competition for the product is especially high, the company
may still heavily invest in advertising and promotion of the product to
beat out competitors. Marketing in this stage is aimed at increasing the
product's market share.
1/
13
, Level 3 Digital Marketing KM2 Exam Revision Questions And
Answers | Verified
10. Maturity Sales tend to slow or even stop - signaling a largely saturated market.
At this point, sales can even start to drop. Pricing at this stage can tend
to get competitive,
2/
13
