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What factors have resulted in the loss of vineyard land? - CORRECT ANSWER--
Vine pull schemes
- EU restrictions on planting new vineyards
- Conversion of vineyard land to other uses
- Abandonment of rural areas
What is 'wine lake'? - CORRECT ANSWER-By the mid 1980s, EU wine
production was much greater than demand, creating a surplus that came to be
known as the 'wine lake'
,Where have vine pull schemes mainly occurred? - CORRECT ANSWER--
Southern France, Italy and Spain
- Australia, New Zealand, Argentina
Give examples where conversion of vineyard land to other uses have occurred -
CORRECT ANSWER-- Wine grapes are relatively low value
- Elgin, South Africa: replaced with apples
- Santa Clara Valley or Silicon Valley for business
- Property development, often for tourists, as in Madeira
Describe what happens when relative supply and demand change - CORRECT
ANSWER-- When supply exceeds demand: price falls, consumer have greater
choice of cheaper alternatives. Producers lower price to remain competitive. Fall
in prices lead to increased demand in the long run
- When demand exceeds supply: price increase, consumers willing to pay higher
for some wines; others simply switch to another wine or a different alcoholic
drink
The general factors affecting demand for wine - CORRECT ANSWER-- Social
- Economic
,- Legislative
- Political
List major social factors affecting demand for wine - CORRECT ANSWER--
Change in consumption habits
- Change in consumer preferences
- Change in reputation
- Change in spending patterns
Describe how global wine consumption habits have changed since 2001 -
CORRECT ANSWER-- Rapid growth in the first part of 2000
- Fall after 2008 financial crisis as many consumers reduce spending on non-
essential products
- Slight decline in recent years and due to remain stable to 2021
- Strong growth in sparkling wine sales
Top five countries for total wine consumption in 2017 - CORRECT ANSWER--
USA
- France
- Italy
, - Germany
- China
Explain the increasing wine consumption in USA in the last 20-30 yr - CORRECT
ANSWER-- Increasing globalization of the food and drinks industry
- Consumers more able and willing to embrace new tastes
- Increases and improvement in wine production in the domestic market
Explain the increasing wine consumption in China - CORRECT ANSWER--
Growing middle class showing wealth and status - move away from local drinks
- Aspire to drink imported wine
- Bilateral trade agreement with Australia, Chile etc
Give possible reasons for falling wine consumption in traditional wine-drinking
countries - CORRECT ANSWER-- Younger people drinking less wine: old
fashioned; less time in bars, more on social media
- Health concerns: mostly due to government campaigns, e.g., Loi Evin in France
- Changes in lifestyle: less time for longer meals, less lunchtime drinking
- Reduced availability of cheap wine: reduce over-production, some consumers
switch to cheaper alcoholic drinks