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LECTURE NOTES

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Business administration (also known as business management) is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising business operations. From the point of view of management and leadership, it also covers fields that include office building administration, accounting, finance, designing, development, quality assurance, data analysis, sales, project management, information-technology management, research and development, and marketing.

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Institution
Mangosuthu University Of Technology (MUT)
Course
Business administration (BUSA301)










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Arlene Douglas Business Administration
  • 2012
  • 9780717152711
  • Unknown

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Institution
Mangosuthu University Of Technology (MUT)
Course
Business administration (BUSA301)
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Uploaded on
February 17, 2021
Number of pages
19
Written in
2017/2018
Type
Class notes
Professor(s)
Mr ngcobo
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All classes

Subjects

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CHAPTER THREE

, Four Strategic Initiatives for Implementing
Competitive Advantages
• SCM
• CRM
• ERP
• BPR

, Learning Outcomes: to explain …
1. Supply Chain Management (SCM) & its role in
business
2. Customer Relationship Management (CRM)
systems & how they can help firms understand
customers
3. Importance of Enterprise Resource Planning (ERP)
systems
4. How an organization can use Business Process
Reengineering (BPR) to improve its business

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