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19 pages
2017/2018 Written for academic year
Institution Mangosuthu University Of Technology (MUT)
Course Business administration (BUSA301)
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Business administration (also known as business management) is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising business operations. From the point of view of management and leadership, it also covers fields that include office building administration, accounting, finance, designing, development, quality assurance, data analysis, sales, project management, information-technology management, research and development, and marketing.

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CHAPTER THREE

, Four Strategic Initiatives for Implementing
Competitive Advantages
• SCM
• CRM
• ERP
• BPR

, Learning Outcomes: to explain …
1. Supply Chain Management (SCM) & its role in
business
2. Customer Relationship Management (CRM)
systems & how they can help firms understand
customers
3. Importance of Enterprise Resource Planning (ERP)
systems
4. How an organization can use Business Process
Reengineering (BPR) to improve its business
Connected book
image
Arlene Douglas Business Administration
Edition: 2012 ISBN: 9780717152711 Edition: Unknown

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