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a restaurant agreed to sponsor a local concert by providing its food free of charge with the
goal of increasing public interest in the restaurant by local residents correct answers
promotion
what uncontrollable marketing element provides user input as to how the company delivers
upon it's value proposition correct answers consumer feedback
component of the marketing planning process utilizes situation analysis to address the needs
of the target customer correct answers strategy
what type of vertical marketing system is a franchise correct answers contractual
what is a controllable element of the marketing environment correct answers promotion
what does price determine for the company correct answers profit
a marketing manager would like to take advantage of factors outside the company to develop
an effective marketing plan correct answers market forces
a manager seeks to help the organization make good porfolio management decisions correct
answers BCG Matrix
quadrant that provides good returns and fund future growth correct answers star
in which raw materials are scarce and in which the vendors charge excessively high prices for
raw materials correct answers bargaining power of suppliers
requires expertise in data collection correct answers limitation of primary data sources
types of points are blogs, wikis social media that companies use to build and sustain
relationship with the customer correct answers touch
requires expertise in data collection correct answers limitation of primary data sources
a marketing manager for a US puzzle factory plans to work with a tshirt designer to add to a
puzzle t shirt to his existing puzzle products to enter the japanese market. which growth
strategy is this? correct answers diversification
which equity driver involves assessing the worth of a company's product? correct answers
value
which equity driver involves assesing the uniqueness of a company's products from its
competitors? correct answers brand
focuses on data that reflects majority preferences correct answers a challenge of a customer
relationship management
, one time customer with a huge purchase correct answers which customer has the lowest
customer lifetime value rate (CLV)
which action includes selecting a segment to serve as the focus of the marketing teams
efforts? correct answers target
B2B buying situation (order the same quantity of the same product that we ordered for this
months prod. but change the color from blue to red) correct answers modified rebuy
sale of products from the producer to the end user without an intermediary correct answers
direct distribution
process of having learning validated through rewards or consequences correct answers
reinforcement
identifying people or companies that might be interested in buying a product or service
correct answers prospecting
element of the marketing mix involved with getting the product from the producer to the
customer correct answers place
company desiclosing how its products are sourced and made correct answers supply chain
transparency
sales approach, seller becomes a trusted advisor to the customer, builds a relationship to truly
understand her needs correct answers consultative selling
ownership by a single company of all levels of production and distribution correct answers
corporate vertical marketing system
when a company sells products directly to consumers, in competition with the company's
own channel partners correct answers channel conflict
automatic low involvment purchase decision process based on limited information or
information gathered in the past correct answers routine problem-solving
1 of porters five forces- power of suppliers when there are few alternative sources for the
products components correct answers bargaining power of suppliers
negotiating by beginning with details and working up to a larger agreement correct answers
inductive
raising the price of a product to increase the perception of its value correct answers presitige
pricing
process of implementing the marketing strategy through specific actions or tactics correct
answers implementation
graphical depiction of how potential customers view a brand or a product correct answers
positioning maps
a restaurant agreed to sponsor a local concert by providing its food free of charge with the
goal of increasing public interest in the restaurant by local residents correct answers
promotion
what uncontrollable marketing element provides user input as to how the company delivers
upon it's value proposition correct answers consumer feedback
component of the marketing planning process utilizes situation analysis to address the needs
of the target customer correct answers strategy
what type of vertical marketing system is a franchise correct answers contractual
what is a controllable element of the marketing environment correct answers promotion
what does price determine for the company correct answers profit
a marketing manager would like to take advantage of factors outside the company to develop
an effective marketing plan correct answers market forces
a manager seeks to help the organization make good porfolio management decisions correct
answers BCG Matrix
quadrant that provides good returns and fund future growth correct answers star
in which raw materials are scarce and in which the vendors charge excessively high prices for
raw materials correct answers bargaining power of suppliers
requires expertise in data collection correct answers limitation of primary data sources
types of points are blogs, wikis social media that companies use to build and sustain
relationship with the customer correct answers touch
requires expertise in data collection correct answers limitation of primary data sources
a marketing manager for a US puzzle factory plans to work with a tshirt designer to add to a
puzzle t shirt to his existing puzzle products to enter the japanese market. which growth
strategy is this? correct answers diversification
which equity driver involves assessing the worth of a company's product? correct answers
value
which equity driver involves assesing the uniqueness of a company's products from its
competitors? correct answers brand
focuses on data that reflects majority preferences correct answers a challenge of a customer
relationship management
, one time customer with a huge purchase correct answers which customer has the lowest
customer lifetime value rate (CLV)
which action includes selecting a segment to serve as the focus of the marketing teams
efforts? correct answers target
B2B buying situation (order the same quantity of the same product that we ordered for this
months prod. but change the color from blue to red) correct answers modified rebuy
sale of products from the producer to the end user without an intermediary correct answers
direct distribution
process of having learning validated through rewards or consequences correct answers
reinforcement
identifying people or companies that might be interested in buying a product or service
correct answers prospecting
element of the marketing mix involved with getting the product from the producer to the
customer correct answers place
company desiclosing how its products are sourced and made correct answers supply chain
transparency
sales approach, seller becomes a trusted advisor to the customer, builds a relationship to truly
understand her needs correct answers consultative selling
ownership by a single company of all levels of production and distribution correct answers
corporate vertical marketing system
when a company sells products directly to consumers, in competition with the company's
own channel partners correct answers channel conflict
automatic low involvment purchase decision process based on limited information or
information gathered in the past correct answers routine problem-solving
1 of porters five forces- power of suppliers when there are few alternative sources for the
products components correct answers bargaining power of suppliers
negotiating by beginning with details and working up to a larger agreement correct answers
inductive
raising the price of a product to increase the perception of its value correct answers presitige
pricing
process of implementing the marketing strategy through specific actions or tactics correct
answers implementation
graphical depiction of how potential customers view a brand or a product correct answers
positioning maps
