COMM 2300 UConn Final Exam
questions with complete solutions
graded A+
Effects on public knowledge - ANS ✔✔Aggregate effects are different than individual effects
Two-Step Flow Theory - ANS ✔✔the idea that media's influence on people's behavior is limited
by opinion leaders
-People's choice study (political campaign, Person-to-person communication
more influential than media)
information flow - ANS ✔✔Media --> opinions leaders --> individuals
Diffusion of information - ANS ✔✔How an innovation (or information) is communicated over
time through different channels to members of a
social system
Four key elements:
1. Innovation
2. Communication
3. Time
4. Social system
DIFFUSION OF INNOVATIONS/INFORMATION - ANS ✔✔Innovators
Early adopters
Early majority
, Late majority
Laggards
Knowledge gap theory - ANS ✔✔Some individuals learn much more from media than others
As media access grows, the gap grows larger
Theory: Motivational factor --> Education --> SES
DIGITAL DIVIDE - ANS ✔✔As technology becomes more prevalent, so does the
recognition that not everyone has it
This digital divide happens at three levels
1. Economic: cost of technology
2. Usability: ability to operate technology
3. Empowerment: ability to achieve their personal
goals via technology
Filter bubbles - ANS ✔✔Seeing only content you like and
agree with and Information gets so personalized
you no longer see other perspectives
Echo chambers - ANS ✔✔Ideas amplified and reinforced in a
closed system and Competing views are censored, or
underrepresented
EFFECTS OF PUBLIC INFORMATION CAMPAIGNS - ANS ✔✔Public service or
information campaigns
questions with complete solutions
graded A+
Effects on public knowledge - ANS ✔✔Aggregate effects are different than individual effects
Two-Step Flow Theory - ANS ✔✔the idea that media's influence on people's behavior is limited
by opinion leaders
-People's choice study (political campaign, Person-to-person communication
more influential than media)
information flow - ANS ✔✔Media --> opinions leaders --> individuals
Diffusion of information - ANS ✔✔How an innovation (or information) is communicated over
time through different channels to members of a
social system
Four key elements:
1. Innovation
2. Communication
3. Time
4. Social system
DIFFUSION OF INNOVATIONS/INFORMATION - ANS ✔✔Innovators
Early adopters
Early majority
, Late majority
Laggards
Knowledge gap theory - ANS ✔✔Some individuals learn much more from media than others
As media access grows, the gap grows larger
Theory: Motivational factor --> Education --> SES
DIGITAL DIVIDE - ANS ✔✔As technology becomes more prevalent, so does the
recognition that not everyone has it
This digital divide happens at three levels
1. Economic: cost of technology
2. Usability: ability to operate technology
3. Empowerment: ability to achieve their personal
goals via technology
Filter bubbles - ANS ✔✔Seeing only content you like and
agree with and Information gets so personalized
you no longer see other perspectives
Echo chambers - ANS ✔✔Ideas amplified and reinforced in a
closed system and Competing views are censored, or
underrepresented
EFFECTS OF PUBLIC INFORMATION CAMPAIGNS - ANS ✔✔Public service or
information campaigns
