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HFT4502 Exam 2 Questions and Correct
Answers/ Latest Update / Already Graded
Pepsi Max's "Uncle Drew" commercials are an example of marketing
via the use of ___________?
Ans: Aspirational Group
_________ is/are made up of the basic values, perceptions, wants, and
behaviors a person learns from society.
Ans: Culture
The idea of buyer's remorse is more appropriately referred to as:
Ans: Cognitive Dissonance
Dividing a market into groups based on consumers' use of or response
to a product is called:
Ans: Behavioral Segmentation
Evaluating each market segment's attractiveness and selecting one or
more of the market segments to enter is called:
Ans: Market Targeting
All rights reserved © 2025/ 2026 |
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Which of the following is NOT a psychographic segmentation variable?
Ans: Age
Which of the following is not a demographic variable?
Ans: Lifestyle
The buyer decision process begins with:
Ans: Need Recognition
The services or goods that must be present for the guest to use the
core product are called:
Ans: Facilitating Products
The core product offered by a vast majority if hospitality companies is:
Ans: Experience
A pattern of shared values and beliefs that gives members of an
organization meaning, providing them with the rules for behavior in
the organization, is called:
All rights reserved © 2025/ 2026 |
HFT4502 Exam 2 Questions and Correct
Answers/ Latest Update / Already Graded
Pepsi Max's "Uncle Drew" commercials are an example of marketing
via the use of ___________?
Ans: Aspirational Group
_________ is/are made up of the basic values, perceptions, wants, and
behaviors a person learns from society.
Ans: Culture
The idea of buyer's remorse is more appropriately referred to as:
Ans: Cognitive Dissonance
Dividing a market into groups based on consumers' use of or response
to a product is called:
Ans: Behavioral Segmentation
Evaluating each market segment's attractiveness and selecting one or
more of the market segments to enter is called:
Ans: Market Targeting
All rights reserved © 2025/ 2026 |
, Page |2
Which of the following is NOT a psychographic segmentation variable?
Ans: Age
Which of the following is not a demographic variable?
Ans: Lifestyle
The buyer decision process begins with:
Ans: Need Recognition
The services or goods that must be present for the guest to use the
core product are called:
Ans: Facilitating Products
The core product offered by a vast majority if hospitality companies is:
Ans: Experience
A pattern of shared values and beliefs that gives members of an
organization meaning, providing them with the rules for behavior in
the organization, is called:
All rights reserved © 2025/ 2026 |
