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The PM may fulfill the role of the _____? ✔Correct Answer-Product owner: defining stories,
prioritizing team backlogs, accepting stories, etc.
T or F? PM supports all product aspects ✔Correct Answer-True - Acts as marketing, contact for
ales, reviews legal agreements, responses to service requests, manages valuesteam economics
PMs rely on ___ for development facing concerns ✔Correct Answer-Product Owners
Four dimensions of product management stakeholders ✔Correct Answer-Business goals, getting it
off the shelf (shipped), getting it built and leveraging support
____________ ____________ is an iterative solution development process that promotes a holistic
approach to delighting all stakeholders ✔Correct Answer-Design thinking
Desirable, sustainable, feasible and _________ are the four areas of design thinking ✔Correct
Answer-viable
Driving product strategy and execution, communicating vision, managing program backlog all have to
do with what APM area? ✔Correct Answer-Feasible
What are the 2 populations of Geoffrey Moore's Crossing the Chasm? ✔Correct Answer-Early
adopters and late adopters
What is Design Thinking's double diamond? ✔Correct Answer-Understand the problem, design the
right solution
What are the two steps of Understanding the Problem in Design Thinking? ✔Correct Answer-
Discover (diverge), Define (converge)
What the two steps of Designing the right solution in Design thinking? ✔Correct Answer-Develop
(diverge), Deliver (Converge)
Focuses on the who, what and why, Determines concepts, opinions and values, assesses value
provided and what internal/external customers will pay, influences marketing and sales is what
research area? ✔Correct Answer-Market Research
Fuses on the how, observes and evaluates what customers and users do, determines how customers
use or will use the product, influences capabilities and features is what research area? ✔Correct
Answer-User research
What research area generally aligns to long-term product development planning horizions?
✔Correct Answer-Market research
T or F. Continuous exploration is market research ✔Correct Answer-True
, What are the 5 populations of diffusion of innovation? ✔Correct Answer-Innovators, early
adopters, early majority, later majority and laggards
What kind of data is: Previously collected and published data, and may or may not address specific
questions ✔Correct Answer-Secondary data
What kind of data is: custom designed and implemented to answer specific questions as best as
possible? ✔Correct Answer-Primary data
Usage analytics/product telemetry, government data and libraries are all examples of what kind of
data? ✔Correct Answer-Secondary data
A/B testing, questionnaires/surveys are examples of what kind of Primary data? ✔Correct Answer-
Quantitative
SImple surveys, Gemba, innovation games and trade studies are examples of what kind of Primary
Data? ✔Correct Answer-Qualitative
What of these are considered user research: Usage analytics, government data, libraries,
syndicated/private data? ✔Correct Answer-syndicated/private data
Which of these are considered market research? Choice modeling, conjoint analysis,
questionnaires/surveys or A/B testing? ✔Correct Answer-None - they are all primary market
research
Builds customer empathy with team doing the research, creates vivid, concrete language and
commitment to solve customers problems, forms the foundation of innovation by letting you explore
'what you don't know you don't know' are all strengths of what kind of research? ✔Correct
Answer-Qualitative research
Is less objective than other market research methods, does not scale to large numbers of people is
not statistically significant are all weaknesses of what kind of research? ✔Correct Answer-
Qualitative research
Using segmentation or sampling helps in what area of product management? ✔Correct Answer-
research, among other areas
__________ research is often more obtainable and useful with large complex solutions having:
relatively small numbers of customers, a small number of transactions with each customer,
transactions costing hundreds of thousands to millions of dollars ✔Correct Answer-Qualitative
A ______ ________ is a series of questions or data characteristics that are used to determine if a
given person meets the desired respondent profile ✔Correct Answer-Respondent screener
If you have ____ customers in your qualitative study, you can expect to represent 70-75 percent of
market needs ✔Correct Answer-12
If you have ____ customers in your qualitative study, you can expect to represent 90 percent of
market needs ✔Correct Answer-30