1|Page
New WGU D174 Marketing Management Exam Prep
Test Bank With 250 Questions and Correct Answers
For Oa And Pre-Assessment Prep/ Wgu D174 Test
Bank 2025/ D174 Assessment Prep 2025
Which of these is NOT one of the requirements of
effective targeting?
A) Identifying distinct groups of buyers who differ in their
needs and wants
B) Selecting one or more market segments to enter
C) Establishing and communicating the right benefit(s) for
the company's market offering
D) Delivering the right benefit(s) for the company's
market offering
E) Ensuring that the market offering is unique in every
respect - ...ANSWER...✓✓E) Ensuring that the market
offering is unique in every respect
________ focuses on identifying customers whose needs
the company can fulfill by ensuring that its offerings are
customized to their needs.
,2|Page
A) Tactical targeting
B) The marketing mix
C) Strategic targeting
D) Product customization
E) Mass customization - ...ANSWER...✓✓C) Strategic
targeting
________ identifies the ways in which the company can
reach those customers it has deemed strategically
important.
A) Tactical targeting
B) The marketing mix
C) Strategic targeting
D) Product customization
E) Mass customization - ...ANSWER...✓✓A) Tactical
targeting
How has media fragmentation complicated the strategy of
mass marketing?
,3|Page
A) By expanding the number of products that need to be
produced
B) By opening the company up to greater competition
C) By making it more difficult and more expensive to
reach a mass audience D) By losing messaging control
through social media exchanges
E) By losing the ability to respond to individual customer
communications - ...ANSWER...✓✓C) By making it more
difficult and more expensive to reach a mass audience
Bespoke tailoring, in which tailors create a unique
garment for each individual customer, is an example of
________.
A) mass marketing
B) mass customization
C) the one-to-one approach
D) customer focus
E) tactical targeting - ...ANSWER...✓✓C) the one-to-one
approach
________ strives to reach all strategically important
customers in an effective and cost-efficient manner.
, 4|Page
A) Strategic targeting
B) All-segment marketing
C) Customer focus
D) Tactical targeting
E) Customer prioritization - ...ANSWER...✓✓D) Tactical
targeting
Coca-Cola's original marketing strategy that offered a
single drink Coca-Cola Classic in a single-sized bottle
with the advertising theme "Coke is it," is an example of
________ marketing.
A) concentrated
B) niche
C) differentiated
D) micro
E) undifferentiated - ...ANSWER...✓✓E) undifferentiated
True Or False?
New WGU D174 Marketing Management Exam Prep
Test Bank With 250 Questions and Correct Answers
For Oa And Pre-Assessment Prep/ Wgu D174 Test
Bank 2025/ D174 Assessment Prep 2025
Which of these is NOT one of the requirements of
effective targeting?
A) Identifying distinct groups of buyers who differ in their
needs and wants
B) Selecting one or more market segments to enter
C) Establishing and communicating the right benefit(s) for
the company's market offering
D) Delivering the right benefit(s) for the company's
market offering
E) Ensuring that the market offering is unique in every
respect - ...ANSWER...✓✓E) Ensuring that the market
offering is unique in every respect
________ focuses on identifying customers whose needs
the company can fulfill by ensuring that its offerings are
customized to their needs.
,2|Page
A) Tactical targeting
B) The marketing mix
C) Strategic targeting
D) Product customization
E) Mass customization - ...ANSWER...✓✓C) Strategic
targeting
________ identifies the ways in which the company can
reach those customers it has deemed strategically
important.
A) Tactical targeting
B) The marketing mix
C) Strategic targeting
D) Product customization
E) Mass customization - ...ANSWER...✓✓A) Tactical
targeting
How has media fragmentation complicated the strategy of
mass marketing?
,3|Page
A) By expanding the number of products that need to be
produced
B) By opening the company up to greater competition
C) By making it more difficult and more expensive to
reach a mass audience D) By losing messaging control
through social media exchanges
E) By losing the ability to respond to individual customer
communications - ...ANSWER...✓✓C) By making it more
difficult and more expensive to reach a mass audience
Bespoke tailoring, in which tailors create a unique
garment for each individual customer, is an example of
________.
A) mass marketing
B) mass customization
C) the one-to-one approach
D) customer focus
E) tactical targeting - ...ANSWER...✓✓C) the one-to-one
approach
________ strives to reach all strategically important
customers in an effective and cost-efficient manner.
, 4|Page
A) Strategic targeting
B) All-segment marketing
C) Customer focus
D) Tactical targeting
E) Customer prioritization - ...ANSWER...✓✓D) Tactical
targeting
Coca-Cola's original marketing strategy that offered a
single drink Coca-Cola Classic in a single-sized bottle
with the advertising theme "Coke is it," is an example of
________ marketing.
A) concentrated
B) niche
C) differentiated
D) micro
E) undifferentiated - ...ANSWER...✓✓E) undifferentiated
True Or False?
