OIM 210 Exam 2 UMASS Questions with Correct Answers Latest Update 2025/2026
Early Movers Regrets/ why bad - Answers going public too early; secrecy, world now sees
subscribers
What were Early Movers able to do by Straddling - Answers create competitive advantage
Brand - Answers awareness vs customer experience
Scale - Answers more selection- long tail (4k vs 125K)
Data - Answers collaborative filtering: tech monitors trends among customers
churn rate - Answers Rate at which customers leave a product or service.
low churn rate - Answers usually key to a firm's profitability because acquiring a customer is
more expensive than keeping one.
high churn rate - Answers more customers leaving, loss of profit
collaborative filtering - Answers Technology that monitors trends among customers and uses
this to personalize a given customer's experience
long tail - Answers Build a business that can profitably offer a great volume of less popular
products. As opposed to building a business off of popular products
fixed costs - Answers Costs that do not vary ex rent
marginal costs - Answers are associated with each additional unit produced; = 0 for content
owners
First Scale Doctrine - Answers Firms can distribute (sale, rent, lend) legally acquired physical
products of trademarked or copyright goods. Does not apply to streaming!
windowing - Answers Content is available to a given distribution channel for a specified period
of time
binge watching - Answers works for customers & content creators
Moore's Law - Answers Shows rough trajectory of price/performance advancement for key
technologies
chip performance per dollar ________ every 18 months - Answers doubles
what doubles for microprocessors during chip performance - Answers calculations
Besides microprocessors calculations doubling, what else doubles during chip performance -
Answers storage
, semi-conductor - Answers 'computer chips', Could be talking about microprocessors or storage
chips
Microprocessor - Answers the calculating brain of a computer. Intel dominates this market in
PCs, ARM (licensed) dominates smart phones
volatile memory - Answers requires a charge to hold its value (e.g. the RAM in your PC, which
loses data when the power is cut)
non-volatile - Answers retains value even when not charged (e.g. the flash memory in your
camera)
flash memory - Answers An example of non-volatile memory. A kind of memory that retains
data in the absence of a power supply. e.g. CAMERA
price elasticity - Answers How drastically demand responds to a change in price (increase or
decrease)
solid state electronic - Answers Electronics without moving parts (e.g. Chips)
e-waste - Answers Includes discarded products with a battery or plug including mobile phones,
laptops, televisions, refrigerators, electrical toys, and others.
reasons why e waste valuable - Answers -80x as much gold in one ton of cellphones as there is
in a goldmine.
-"Urban mining" makes more financial sense than mining for new materials from the Earth
-Recycle Materials Inside instead of depleting the Earth
-Daisy robot
the cloud - Answers replacing computing resources with services provided over the internet;
Rent or pay-per-use rather than buy
the cloud benefits - Answers World-class infrastructure for anyone
-Scaleable
-Need more capacity? Just buy it
-Huge savings
-Support, maintenance, hardware, upgrading, networking, and much of security handled by
someone else
the cloud negatives - Answers powerful computing is less useful when answers need to arrive
quickly
Early Movers Regrets/ why bad - Answers going public too early; secrecy, world now sees
subscribers
What were Early Movers able to do by Straddling - Answers create competitive advantage
Brand - Answers awareness vs customer experience
Scale - Answers more selection- long tail (4k vs 125K)
Data - Answers collaborative filtering: tech monitors trends among customers
churn rate - Answers Rate at which customers leave a product or service.
low churn rate - Answers usually key to a firm's profitability because acquiring a customer is
more expensive than keeping one.
high churn rate - Answers more customers leaving, loss of profit
collaborative filtering - Answers Technology that monitors trends among customers and uses
this to personalize a given customer's experience
long tail - Answers Build a business that can profitably offer a great volume of less popular
products. As opposed to building a business off of popular products
fixed costs - Answers Costs that do not vary ex rent
marginal costs - Answers are associated with each additional unit produced; = 0 for content
owners
First Scale Doctrine - Answers Firms can distribute (sale, rent, lend) legally acquired physical
products of trademarked or copyright goods. Does not apply to streaming!
windowing - Answers Content is available to a given distribution channel for a specified period
of time
binge watching - Answers works for customers & content creators
Moore's Law - Answers Shows rough trajectory of price/performance advancement for key
technologies
chip performance per dollar ________ every 18 months - Answers doubles
what doubles for microprocessors during chip performance - Answers calculations
Besides microprocessors calculations doubling, what else doubles during chip performance -
Answers storage
, semi-conductor - Answers 'computer chips', Could be talking about microprocessors or storage
chips
Microprocessor - Answers the calculating brain of a computer. Intel dominates this market in
PCs, ARM (licensed) dominates smart phones
volatile memory - Answers requires a charge to hold its value (e.g. the RAM in your PC, which
loses data when the power is cut)
non-volatile - Answers retains value even when not charged (e.g. the flash memory in your
camera)
flash memory - Answers An example of non-volatile memory. A kind of memory that retains
data in the absence of a power supply. e.g. CAMERA
price elasticity - Answers How drastically demand responds to a change in price (increase or
decrease)
solid state electronic - Answers Electronics without moving parts (e.g. Chips)
e-waste - Answers Includes discarded products with a battery or plug including mobile phones,
laptops, televisions, refrigerators, electrical toys, and others.
reasons why e waste valuable - Answers -80x as much gold in one ton of cellphones as there is
in a goldmine.
-"Urban mining" makes more financial sense than mining for new materials from the Earth
-Recycle Materials Inside instead of depleting the Earth
-Daisy robot
the cloud - Answers replacing computing resources with services provided over the internet;
Rent or pay-per-use rather than buy
the cloud benefits - Answers World-class infrastructure for anyone
-Scaleable
-Need more capacity? Just buy it
-Huge savings
-Support, maintenance, hardware, upgrading, networking, and much of security handled by
someone else
the cloud negatives - Answers powerful computing is less useful when answers need to arrive
quickly
