BUSA Exam 3 Questions and Answers Latest Update 2025-2026
Long-term Profitability - Answers The ultimate benefit that most businesses seek from
marketing is _____.
People Marketing - Answers Which of the following marketing strategies can most likely help in
pursuing personal goals such as seeking a new job or getting a university admission.
Place Marketing - Answers The tourism board of Kurania, a small country with several beautiful
landscapes, recently launched an advertisement campaign using stunning visuals of the
country's landscapes. This advertisement campaign illustrates ...
Place Marketing - Answers The campaign "What happens in Vegas stays in Vegas" illustrates ....
Idea Marketing - Answers The initiative "Don't drink and drive" is an example of ...
It is a philosophy that makes customer satisfaction the central focus of the entire organization.
- Answers In the context of the marketing era, which of the following statements best describes
a marketing concept?
Value - Answers _____ is a customer perception that a product has a better relationship than its
competitors between the cost and the benefits.
Low cost does not always mean high values. - Answers In the context of customer relationship
management, Which of the following statements is true of value?
Marketers must help customers believe that their products are uniquely qualified to meet their
needs. - Answers Which of the following statements is true in the context of actual value and
perceived value?
Customer Satisfaction - Answers _____ is achieved when customers perceive that a good or
service delivers value above and beyond their expectations.
Customer Loyalty - Answers _____ is achieved when customers buy a product from the same
supplier again and again -- sometimes paying even more for it than they would for a competitive
product.
Market Segmentation - Answers The first step in planning a marketing strategy is _____.
Business Marketers - Answers ______ direct their efforts to customers who are buying products
to use either directly or indirectly to produce other products.
Demographic segmentation - Answers ______ refers to dividing the market based on measurable
characteristics about people such as age, income, ethnicity, and gender.
The marketing mix - Answers The blend of marketing strategies for product, price, distribution,
and promotion is known as _____.
, Customer service - Answers Which of the following factors is part of the product strategy in the
marketing mix?
Market Share - Answers In the context of the marketing environment, the percentage of market
controlled by a given marketer is known as _____.
Is is the consumer discomfort with a purchase decision, typically for a higher-priced item. -
Answers In the context of consumer behavior, which of the following statements best defines
cognitive dissonance?
Marketing Research - Answers _____ involves gathering, interpreting, and applying information to
uncover marketing opportunities and challenges.
It should hire research firms with a strong local presence to handle its international marketing
research projects. - Answers Lifant Technologies is in the process of launching a new cell
phone. It wants to conduct marketing research on an international level, Dan, the CEO , believes
that obtaining data from multiple countries will help in identifying consumer demands and
requirements accurately. However, the company is facing problems gathering the required data
in a few countries where people are not receptive to foreign researchers. Which of the following
approaches should Lifant Tech adopt under such circumstances?
Green Marketing - Answers Refers to developing and promoting environmentally sound
products and practices to gain a competitive edge.
Mass customization - Answers is the creation of products tailored for individual consumers on a
mass basis.
Form Utility - Answers Keithet Corp. is a manufacturing unit that produces construction
materials out of plastic waste. Its product line ranges from plastic blocks, which can substitute
bricks, to plastic nails for carpentry. Keithet Corp Illustrates .......
People Marketing - Answers Julia is a successful athlete who has built a favorable public image
for herself. To boost her image, she attends several promotional events that are covered by the
media. Which of the following marketing strategies is illustrated in this scenario?
Idea Marketing - Answers AidForHealth, a nonprofit organization that organizes blood donation
camps in several cities, has an advertising campaign that invites youngsters to donate blood.
Which of the following marketing strategies is illustrated by this campaign.
Most products were purchased as soon as they were produced and distributed to consumers. -
Answers In the context of the evolution of marketing, during the production era, .....
Both witnessed a drastic increase in supply - Answers In the context of the evolution of
marketing, which of the following is a similarity between the selling era and the marketing era?
It materialized in the 1950s - Answers Which of the following statements is true of the
Long-term Profitability - Answers The ultimate benefit that most businesses seek from
marketing is _____.
People Marketing - Answers Which of the following marketing strategies can most likely help in
pursuing personal goals such as seeking a new job or getting a university admission.
Place Marketing - Answers The tourism board of Kurania, a small country with several beautiful
landscapes, recently launched an advertisement campaign using stunning visuals of the
country's landscapes. This advertisement campaign illustrates ...
Place Marketing - Answers The campaign "What happens in Vegas stays in Vegas" illustrates ....
Idea Marketing - Answers The initiative "Don't drink and drive" is an example of ...
It is a philosophy that makes customer satisfaction the central focus of the entire organization.
- Answers In the context of the marketing era, which of the following statements best describes
a marketing concept?
Value - Answers _____ is a customer perception that a product has a better relationship than its
competitors between the cost and the benefits.
Low cost does not always mean high values. - Answers In the context of customer relationship
management, Which of the following statements is true of value?
Marketers must help customers believe that their products are uniquely qualified to meet their
needs. - Answers Which of the following statements is true in the context of actual value and
perceived value?
Customer Satisfaction - Answers _____ is achieved when customers perceive that a good or
service delivers value above and beyond their expectations.
Customer Loyalty - Answers _____ is achieved when customers buy a product from the same
supplier again and again -- sometimes paying even more for it than they would for a competitive
product.
Market Segmentation - Answers The first step in planning a marketing strategy is _____.
Business Marketers - Answers ______ direct their efforts to customers who are buying products
to use either directly or indirectly to produce other products.
Demographic segmentation - Answers ______ refers to dividing the market based on measurable
characteristics about people such as age, income, ethnicity, and gender.
The marketing mix - Answers The blend of marketing strategies for product, price, distribution,
and promotion is known as _____.
, Customer service - Answers Which of the following factors is part of the product strategy in the
marketing mix?
Market Share - Answers In the context of the marketing environment, the percentage of market
controlled by a given marketer is known as _____.
Is is the consumer discomfort with a purchase decision, typically for a higher-priced item. -
Answers In the context of consumer behavior, which of the following statements best defines
cognitive dissonance?
Marketing Research - Answers _____ involves gathering, interpreting, and applying information to
uncover marketing opportunities and challenges.
It should hire research firms with a strong local presence to handle its international marketing
research projects. - Answers Lifant Technologies is in the process of launching a new cell
phone. It wants to conduct marketing research on an international level, Dan, the CEO , believes
that obtaining data from multiple countries will help in identifying consumer demands and
requirements accurately. However, the company is facing problems gathering the required data
in a few countries where people are not receptive to foreign researchers. Which of the following
approaches should Lifant Tech adopt under such circumstances?
Green Marketing - Answers Refers to developing and promoting environmentally sound
products and practices to gain a competitive edge.
Mass customization - Answers is the creation of products tailored for individual consumers on a
mass basis.
Form Utility - Answers Keithet Corp. is a manufacturing unit that produces construction
materials out of plastic waste. Its product line ranges from plastic blocks, which can substitute
bricks, to plastic nails for carpentry. Keithet Corp Illustrates .......
People Marketing - Answers Julia is a successful athlete who has built a favorable public image
for herself. To boost her image, she attends several promotional events that are covered by the
media. Which of the following marketing strategies is illustrated in this scenario?
Idea Marketing - Answers AidForHealth, a nonprofit organization that organizes blood donation
camps in several cities, has an advertising campaign that invites youngsters to donate blood.
Which of the following marketing strategies is illustrated by this campaign.
Most products were purchased as soon as they were produced and distributed to consumers. -
Answers In the context of the evolution of marketing, during the production era, .....
Both witnessed a drastic increase in supply - Answers In the context of the evolution of
marketing, which of the following is a similarity between the selling era and the marketing era?
It materialized in the 1950s - Answers Which of the following statements is true of the
