Marketing Management 4th Edition (Johnston & Marshall) — Verified Test Bank | Complete Questions & Correct Answers

Version 1 1

,TEST BANK FOR


Marketing Management 4th EditionMark Johnston Greg
Marshall



Chapter 1


Student name:_
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A commonly held misconception about marketing is that it is all about advertising andselling.
1)
⊚ true

⊚ false


Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and theTopic :
Marketing and Marketing Management Defined
Bloom's : Remember
Difficulty : 1 Easy
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...



2) Marketing is relevant only to people in the organization who work directly in the marketing
Version 1 2

, department.
2)
⊚ true

⊚ false


Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and theTopic :
Marketing and Marketing Management Defined
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...




Version 1 3

, 3) The American Marketing Association defines marketing as “the activity, set of institutions, and
processes for creating, communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large.”
3)
⊚ true

⊚ false


Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Topic : Marketing and Marketing Management Defined
Bloom's : Remember
Difficulty : 1 Easy
Learning Objective : 01-02 Define what marketing and marketing management really are and how they conGradable :
automatic
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...

4) Peter Drucker stated that since it is the customer who defines value, the business enterprisehas only
two business functions: marketing and innovation.
4)
⊚ true

⊚ false


Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Remember
Difficulty : 1 Easy
Topic : The Concept of Customer Value
Learning Objective : 01-02 Define what marketing and marketing management really are and how they conGradable :
automatic
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...

5) Sustainability refers to business practices that prolong the life cycle of a product.

5)
⊚ true

Version 1 4