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Exam (elaborations)

Consumer Behaviour: Buying, Having, and Being Test Bank (8th Canadian Edition)

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This document is a test bank for the 8th Canadian Edition of the textbook Consumer Behaviour: Buying, Having, and Being. The questions introduce core concepts in marketing and consumer studies, such as psychographics (categorizing consumers by lifestyle, interests, and attitudes) and the consumption process (issues influencing the consumer before, during, and after a purchase)

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Institution
Consumer Behaviour
Course
Consumer Behaviour











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Institution
Consumer Behaviour
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Uploaded on
November 12, 2025
Number of pages
544
Written in
2025/2026
Type
Exam (elaborations)
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