Business Marketing Multiple
Choice Comprehensive
Questions with Verified
Answers Graded A+
Which of these is NOT one of the stages of the creative process model? Preparation, intuition,
illumination, incubation, or verification. - Answer: Intuition.
Which of these criteria do you use in determining when to use a media mix? a. When a single
medium won't reach the target market in sufficient numbers or with sufficient impact. b. To
reach different types of audiences by lifestyle and demographic. c. To stress different product
benefits based on the different characteristics of each medium. d. To increase reach during a
specific or critical time period. e. All of the above. - Answer: e. All of the above.
Which of these is NOT a media type? a. Radio. b. Television. c. Wall Street Journal. d. Magazines.
e. All are media types. - Answer: c. Wall Street Journal.
Domain relevant skills are: a. Skills that strictly have to do with work in the home. b. Apply to
the right of eminent domain. c. Apply to complex situational problems. d. Apply to solving
problems in a person's line of work. e. None of the above. - Answer: d. Skills that apply to
solving problems in a person's line of work.
If 20% of the population accounts for 80% of your product's consumption... a. Add media to
reach a higher percentage. b. Use different media for a CPM. c. Increase reach and frequency
, with a larger budget. d. Using more but different media would be inefficient. e. None of the
above. - Answer: d. Using more but different media would be inefficient.
Which of these are criteria of the creativity-relevant process? a. Look for solutions that aren't
obvious to others. b. Throw out old strategies and pursue new ones. c. Appreciate and be
comfortable with complexity. d. Refuse to prematurely pass judgment on ideas. e. All of the
above. - Answer: e. All of the above.
In building your own brand, which of these is necessary? a. Make the most of your degree. b.
Network. c. Get involved. d. Stay focused. e. All of the above. - Answer: e. All of the above.
Which of these is NOT a function of a PR firm? a. Advocacy. b. Litigation. c. Digital/social media.
d. Guerilla marketing. e. None of the above are functions. - Answer: d. Guerilla marketing.
What percent of business execs look up people on FB? a. 54% b. 44%. c. 37%. d. 46% e. None of
the above. - Answer: a. 54%.
Which of these is not a department in an advertising agency? a. Creative. b. Production. c.
Media. d. Account services. e. Shipping. - Answer: e. Shipping.
Who established the 15% commission as a means of ad agency compensation? a. Rosser
Reaves. b. Albert Lasker. c. J. Walter Thompson. d. Claude Hopkins. e. Cyrus Curtis. - Answer: e.
Cyrus Curtis.
Following America's industrialization, advertising was all about pitching products to the
American people until what even caused a change in emphasis? a. Prohibition. b. Presidential
election. c. World War II. d. Mass education. e. None of the above. - Answer: c. World World II.
Advertising is NOT supposed to accomplish which of the following: a. Persuade the consumer to
buy, try or consider or a product. b. Provide sufficient information for the consumer to decide to
buy or not to buy. c. Encourage the consumer to buy regardless of need. d. Make a conscious
Choice Comprehensive
Questions with Verified
Answers Graded A+
Which of these is NOT one of the stages of the creative process model? Preparation, intuition,
illumination, incubation, or verification. - Answer: Intuition.
Which of these criteria do you use in determining when to use a media mix? a. When a single
medium won't reach the target market in sufficient numbers or with sufficient impact. b. To
reach different types of audiences by lifestyle and demographic. c. To stress different product
benefits based on the different characteristics of each medium. d. To increase reach during a
specific or critical time period. e. All of the above. - Answer: e. All of the above.
Which of these is NOT a media type? a. Radio. b. Television. c. Wall Street Journal. d. Magazines.
e. All are media types. - Answer: c. Wall Street Journal.
Domain relevant skills are: a. Skills that strictly have to do with work in the home. b. Apply to
the right of eminent domain. c. Apply to complex situational problems. d. Apply to solving
problems in a person's line of work. e. None of the above. - Answer: d. Skills that apply to
solving problems in a person's line of work.
If 20% of the population accounts for 80% of your product's consumption... a. Add media to
reach a higher percentage. b. Use different media for a CPM. c. Increase reach and frequency
, with a larger budget. d. Using more but different media would be inefficient. e. None of the
above. - Answer: d. Using more but different media would be inefficient.
Which of these are criteria of the creativity-relevant process? a. Look for solutions that aren't
obvious to others. b. Throw out old strategies and pursue new ones. c. Appreciate and be
comfortable with complexity. d. Refuse to prematurely pass judgment on ideas. e. All of the
above. - Answer: e. All of the above.
In building your own brand, which of these is necessary? a. Make the most of your degree. b.
Network. c. Get involved. d. Stay focused. e. All of the above. - Answer: e. All of the above.
Which of these is NOT a function of a PR firm? a. Advocacy. b. Litigation. c. Digital/social media.
d. Guerilla marketing. e. None of the above are functions. - Answer: d. Guerilla marketing.
What percent of business execs look up people on FB? a. 54% b. 44%. c. 37%. d. 46% e. None of
the above. - Answer: a. 54%.
Which of these is not a department in an advertising agency? a. Creative. b. Production. c.
Media. d. Account services. e. Shipping. - Answer: e. Shipping.
Who established the 15% commission as a means of ad agency compensation? a. Rosser
Reaves. b. Albert Lasker. c. J. Walter Thompson. d. Claude Hopkins. e. Cyrus Curtis. - Answer: e.
Cyrus Curtis.
Following America's industrialization, advertising was all about pitching products to the
American people until what even caused a change in emphasis? a. Prohibition. b. Presidential
election. c. World War II. d. Mass education. e. None of the above. - Answer: c. World World II.
Advertising is NOT supposed to accomplish which of the following: a. Persuade the consumer to
buy, try or consider or a product. b. Provide sufficient information for the consumer to decide to
buy or not to buy. c. Encourage the consumer to buy regardless of need. d. Make a conscious
