Test Bank For Marketing Management7th Edition by Dawn Iacobucci

Test Bank For
Marketing Management 7th Edition by Dawn Iacobucci
Chapter 1-17

Chapter 1

1. If you ask the average person, ―What is marketing?‖ you might hear something like, ―Marketers make people
buy stuff they don’t need and can’t afford.‖
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Page 1
QUESTION TYPE: True / False
HAS VARIABLES: False
NATIONAL STANDARDS: United States - BUSPROG: Analytic
LOCAL STANDARDS: United States - OH - Default City - DISC: Customer
TOPICS: 1-1 Defining Marketing
KEYWORDS: Bloom's: Comprehension
OTHER: MBA: Knowledge of Human Behavior and Society
DATE CREATED: 7/11/2025 2:14 PM
DATE MODIFIED: 7/11/2025 2:14 PM

2. Marketing is defined as an exchange between a firm and its customers.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Page 1
QUESTION TYPE: True / False
HAS VARIABLES: False
NATIONAL STANDARDS: United States - BUSPROG Communication
LOCAL STANDARDS: United States - OH - Default City - DISC: Customer
TOPICS: 1-2 Marketing Is an Exchange Relationship
KEYWORDS: Bloom's: Knowledge
OTHER: MBA: Knowledge of General Business Functions
DATE CREATED: 7/11/2025 2:14 PM
DATE MODIFIED: 7/11/2025 2:14 PM

3. Customers typically do not mind paying for purchases if they really want what they are purchasing.
a. True

, b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Page 2
QUESTION TYPE: True / False
HAS VARIABLES: False
NATIONAL STANDARDS: United States - BUSPROG - Reflective Thinking
LOCAL STANDARDS: United States - OH - Default City - DISC: Customer
TOPICS: 1-2 Marketing Is an Exchange Relationship
KEYWORDS: Bloom's: Comprehension
OTHER: MBA: Knowledge of General Business Functions
DATE CREATED: 7/11/2025 2:14 PM
DATE MODIFIED: 8/2/2025 2:37 AM

4. John just purchased a new Honda Civic from the local Honda dealership. Even though John was happy and
Honda made a profit, this was not a symbiotic relationship.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Challenging
REFERENCES: Page 2
QUESTION TYPE: True / False
HAS VARIABLES: False
NATIONAL STANDARDS: United States - BUSPROG - Reflective Thinking
LOCAL STANDARDS: United States - OH - Default City - DISC: Customer
TOPICS: 1-2 Marketing Is an Exchange Relationship
KEYWORDS: Bloom's: Application
OTHER: MBA: Knowledge of Human Behavior and Society
DATE CREATED: 7/11/2025 2:14 PM
DATE MODIFIED: 7/11/2025 2:14 PM

5. Marketers try to figure out what customers want and then they try to figure out how to provide it and make
money doing so.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Page 1
QUESTION TYPE: True / False

,HAS VARIABLES: False
NATIONAL STANDARDS: United States - BUSPROG: Analytic
LOCAL STANDARDS: United States - OH - Default City - DISC: Strategy
TOPICS: 1-2 Marketing Is an Exchange Relationship
KEYWORDS: Bloom's: Comprehension
OTHER: MBA: Knowledge of General Business Functions
DATE CREATED: 7/11/2025 2:14 PM
DATE MODIFIED: 7/11/2025 2:14 PM

6. In an exchange, the customer wants something from the company but the company wants nothing from the
customer.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Easy
REFERENCES: Page 1
QUESTION TYPE: True / False
HAS VARIABLES: False
NATIONAL STANDARDS: United States - BUSPROG Communication
LOCAL STANDARDS: United States - OH - Default City - DISC: Customer
TOPICS: 1-2 Marketing Is an Exchange Relationship
KEYWORDS: Bloom's: Knowledge
OTHER: MBA: Knowledge of Human Behavior and Society
DATE CREATED: 7/11/2025 2:14 PM
DATE MODIFIED: 7/11/2025 2:14 PM

7. Most companies would agree that taking in profits is much more important than keeping customers happy.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Page 2
QUESTION TYPE: True / False
HAS VARIABLES: False
NATIONAL STANDARDS: United States - BUSPROG: Analytic
LOCAL STANDARDS: United States - OH - Default City - DISC: Customer
TOPICS: 1-2 Marketing Is an Exchange Relationship
KEYWORDS: Bloom's: Comprehension
OTHER: MBA: Managing Human Capital
DATE CREATED: 7/11/2025 2:14 PM

, DATE MODIFIED: 7/11/2025 2:14 PM

8. The term ―market‖ sounds like it involves selling simple, tangible goods, but as you know, hardly anything
can be marketed.
a. True
b. False
ANSWER: False
POINTS: 1
DIFFICULTY: Moderate
REFERENCES: Page 2
QUESTION TYPE: True / False
HAS VARIABLES: False
NATIONAL STANDARDS: United States - BUSPROG - Reflective Thinking
LOCAL STANDARDS: United States - OH - Default City - DISC: Marketing Plan
TOPICS: 1-2 Marketing Is an Exchange Relationship
KEYWORDS: Bloom's: Comprehension
OTHER: MBA: Managing Strategy and Innovation
DATE CREATED: 7/11/2025 2:14 PM
DATE MODIFIED: 7/11/2025 2:14 PM

9. Angela, who owns her own green cleaning service, is a marketer when she promotes her business to new
clients.
a. True
b. False
ANSWER: True
POINTS: 1
DIFFICULTY: Challenging
REFERENCES: Page 2
QUESTION TYPE: True / False
HAS VARIABLES: False
NATIONAL STANDARDS: United States - BUSPROG: Analytic
LOCAL STANDARDS: United States - OH - Default City - DISC: Marketing Plan
TOPICS: 1-2 Marketing Is an Exchange Relationship
KEYWORDS: Bloom's: Application
OTHER: MBA: Managing Strategy and Innovation
DATE CREATED: 7/11/2025 2:14 PM
DATE MODIFIED: 7/11/2025 2:14 PM

10. Marketers help athletes, celebrities, and politicians with their images in their respective marketplaces (to
fans and agents, intelligentsia, or the public).
a. True
b. False
ANSWER: True