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IOP3708 ASSIGNMENT 7 SEMESTER 2 2025 EXCEL Table of Contents Introduction 2 QUESTION 1 2 1.1 The Triunity Theory of the Market: Mood, Mind, and Body 2 1.1.1 The Mood of the Market: Emotional Sentiment and Risk Attitude 3 1.1.2 The Mind of the Market: Cog

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IOP3708 ASSIGNMENT 7 SEMESTER 2 2025 EXCEL Table of Contents Introduction 2 QUESTION 1 2 1.1 The Triunity Theory of the Market: Mood, Mind, and Body 2 1.1.1 The Mood of the Market: Emotional Sentiment and Risk Attitude 3 1.1.2 The Mind of the Market: Cognitive Processes and Decision Biases 3 1.1.3 The Body of the Market: Observable Manifestations in Price and Volume 4 1.1.4 Influence on Market Focus, Research Metrics, and Behavioural Practices 4 QUESTION 2 5 2.1 The MBTI Framework and Its Role in Understanding Money Behaviour 5 2.1.1 MBTI and Investor Decision-Making 6 2.1.2 Relation to the Eight Traits of Good Investors 6 2.1.3 Implications for Investor Education and Behavioural Finance Practice 7 Conclusion 7 References 9

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