OCT/NOV PORTFOLIO 2025
UNIQUE NO.
DUE DATE: 27 OCTOBER 2025
, Applied Human Resource Management Competencies
Task 1: SWOT and PESTLE Analysis of Rise & Shine Call Centre (R&S)
1.1 SWOT Analysis
Strengths
Established client base and reputation: R&S services well-known financial
and retail clients, positioning it competitively within South Africa’s growing
outsourcing industry.
Modern infrastructure: The company operates from a modern Sandton facility
equipped with advanced communication technology, enhancing efficiency and
client confidence.
Diverse workforce: R&S employs staff from varied backgrounds, which
encourages innovation and customer insight across demographics.
CSR engagement: Initiatives such as school computer labs and scholarships
create a positive public image and potential goodwill among stakeholders.
Weaknesses
Toxic work culture and poor employee relations: Allegations of exploitation,
excessive working hours, and suppressed union rights indicate weak HR
governance and poor internal communication.
High employee turnover and absenteeism: These reflect low morale, stress,
and disengagement, leading to productivity loss and higher recruitment costs.
Lack of fair remuneration practices: Claims of unpaid overtime and unlawful
salary deductions suggest non-compliance with South African labour legislation
(e.g. Basic Conditions of Employment Act 75 of 1997).
Restrictive employment contracts: Two-year lock-in clauses reduce flexibility
and damage employer reputation among jobseekers.